A significant, yet often overlooked piece of the branding puzzle is how people experience your company’s purpose and who you say you are. Experienced Messaging® is our proprietary process that increases customer satisfaction, strengthens company culture, and reduces employee turnover while translating your organization’s unique voice into action.
As communication strategists, our process begins with investigating and formulating brand messaging that articulates what uniquely defines your organization in the marketplace. Next, we apply the science of communication to research how that identity aligns with what customers, employees, and strategic partners actually experience, and from our findings identify opportunities for growth.
Newman & Newman not only formulated actionable strategies to more closely align our brand messages with what employees and patients experience, they developed skills training to enhance our success. For Next Level to deliver the patient experience we’re committed to, our employees need to feel valued and given tools to succeed.
Our vision has always been a company culture that integrates core values into how we do business. Newman & Newman’s Experienced Messaging® has played a critical role in effectively communicating the innovative solutions we bring to the market, and formulating workable definitions for each of our values to deliver a unique customer and employee experience.
Throughout her career, Kelli has worked with member institutions of the world’s largest medical center, best-selling authors, accomplished researchers, elected officials, and nationally recognized nonprofits. As President of Newman & Newman, Inc., she has led a team of talented professionals dedicated to advancing the success of purpose-driven clients through formulation of brand messaging and award-winning marketing communication tools. Her communication strategies have literally helped clients save lives and raise millions of dollars.
In 2017 Kelli began experimenting with how the firm’s unique approach to capturing the essence of an organization in brand messaging could achieve even greater impact. The result was a proprietary process that translates who an organization says it is, into what customers, employees, and strategic partners authentically experience, for a competitive advantage in the marketplace.
Today, after extensive review, and receiving a registered trademark for Experienced Messaging® from the U.S. Patent and Trademark Office, the focus of Kelli’s work is on applying her innovative solution for increasing customer satisfaction, strengthening company cultures, and preventing employee turnover.
Answering questions and exploring your needs are first steps we’re always happy to take.
